Assignments

Map out the customer journey for a brand integrating key UX touchpoints.

Choose a brand and evaluate its user experience across touchpoints.

Create a brand purpose, mission, and value statement for a hypothetical or real brand.

Create a detailed report on an ad campaign’s performance, including recommendations for next steps.

Choose a real or hypothetical ad campaign and propose three optimizations based on performance metrics.

Plan and storyboard one ad campaign including target audience, ad creative, and copy.

Using keyword research tools, draft a search ad with headlines, descriptions, and keywords for your business.

Identify and analyze 3 ads from competitors on Google, Facebook, or Instagram. Note what you liked and potential improvements.

Create a detailed report on an ad campaign’s performance, including recommendations for next steps.

Choose a real or hypothetical ad campaign and propose three optimizations based on performance metrics.